The Finish Line

Bing writing Cape Cod Times column.jpg

Walter “Bing” Bingham would have turned 90 years old today, August 27, 2020. He passed away on May 13, 2020, a day that should go down in sports history because of all the sports events he had witnessed, chronicled and enjoyed in his decades-long career at Sports Illustrated. His colleague and friend Steve Wulf has written this tribute for Sports Illustrated, and I am sharing it here.

“We score more runs when he’s in there. Everything is better when he’s in there.”

         Yankee manager Ralph Houk on Mickey Mantle, in an article in the July 2, 1962 issue of Sports Illustrated, “The Yankees’ Desperate Gamble,” by Walter Bingham

He was friends with Mickey Mantle, Chris Evert and Jack Nicklaus, but then Walter was friends with just about anybody who spent any time with him. He made a name for himself writing and editing for Sports Illustrated during the Golden Age of sports, but the words he crafted and refined were hardly his only contribution to the magazine.

         It was his spirit, his love of games and people and stories, that brought out the best in us. As former SI managing editor John Papanek says, “His silhouette should be The Logo for Sports Illustrated, just as Jerry West’s is for the NBA.”

         Everything was better when he was in there.

         Walter passed away of chronic lymphocytic leukemia on May 13, a few months shy of his 90th birthday, in Duxbury, Mass. He is survived by his wife of 63 years, Betty Bredin Bingham, his sister Frances Kerr, his children Eric, Liza and Amy and their spouses, and four grandchildren.

He also leaves behind a body of work that stands with the best prose SI has to offer, as well as a generation of writers whom he nurtured, a pile of road racing ribbons, and thousands of memories of his acts of kindness and genius. Every year for years, his grace was crystalized in the Bingham Bowls that he and Betty hosted in their Port Washington home on the day after Memorial Day.

         “He had a wonderful life doing what he loved most,” says Betty. “Writing about sports and being an active athlete—those were his great joys.”

Among Betty’s favorite photos of Bing, 2005

Among Betty’s favorite photos of Bing, 2005

         “I can’t begin to list all the things I loved about Walter,” says former SI writer Stephanie Salter. “They range from his pristine memory to his ability to sing every song by Cole Porter to the sheer natural beauty of his running stride. I think of all the lives and careers he touched.”

         Walter would say that his life began when he was hired by SI in October of 1955, but in truth, he had already led a fairly interesting one before he arrived at the Time & Life Building at 50th and 6th. After all, how many people can say that they had a lunch date with Elizabeth Taylor in the MGM commissary, or saw Dr. Benjamin Spock for a bout with pneumonia, or played tennis with Kirk Douglas?

         He was born on August 27, 1930 in Orange, N.J., to Janet and Walter Bingham. and he graduated from The Hill School in Pottstown, PA, where he played center field. He flunked out of Yale after one semester and moved to Los Angeles to be with his mother, who had been remarried to the renowned author Robert Nathan. His novels The Bishop’s Wife and Portrait of Jennie were made into classic films in the late ’40s, but Nathan himself was straight out of the movies—Janet was the fourth of his seventh wives.

         Because his stepfather had become part of the Hollywood scene, Walter could say he spent time with Judy Garland on her 22nd birthday, dined with Gene Kelly and had that lunch with Liz. Nathan also introduced him to his Cape Cod summer home in Truro, the setting for Portrait of Jennie.

         Walter took classes at UCLA and enlisted as a medic in the Air Force, which stationed him in Geneva, NY. Upon his return, he became a copy boy at the Los Angeles Examiner, where he would test his writing skills by doing mock game stories and asking Nathan to compare them with the real ones.

A friend told him that the fledgling magazine Sports Illustrated was hiring, so Walter applied for a job and was hired as a news clerk. Also working at SI at the time was Betty Bredin, who had become a reporter after a brief stint as a secretary. Their first date was a Red Sox-Yankee night game at the Stadium on May 28, 1956—Betty still has the scorecard. The Yankees won 2-0 in one hour and 49 minutes thanks to a five-hitter by Whitey Ford. Mantle scored the second run of the game after leading off the fourth with a single.

         Walter was also at the Stadium for another 2-0 Yankee win on October 6 of that year. That was Game 5 of the World Series, and he was secretly rooting for his beloved Brooklyn Dodgers to break up Don Larsen’s perfect game. Even though Larsen retired all 27 batters, and the Yankees went on to win the Series in seven games, Walter had found his perfect calling.

         His first byline was in the July 15, 1957 Sports Illustrated, under a story entitled “The Oklahoma Kids Hit Town.” It was about the McDaniel brothers, Lindy and Von, who had pitched the Cardinals into contention, and it’s a masterpiece of reporting—Walter spent the day with 18-year-old Von, his fellow rookie, who finds out just before game time that he’s going to start against the Dodgers. After his victory, Walter goes out to dinner with Von and  Lindy:

Von stared idly at the calloused fingers of his pitching hand. It had been a long day, and he looked tired. Finally he spoke.

”This is the first time I’ve been away from home, and I sort of miss the folks.” He looked at his brother and smiled. “But Lindy says you don’t get homesick unless you don’t like what you’re doing. And we both like what we’re doing.”

So does St. Louis.
— Walter Bingham - Sports Illustrated


Walter liked what he was doing, and so did SI. He and Betty married that same year and started their family with David a year later. The magazine was just beginning to lose its country club airs and embrace fan-oriented sports, and Walter became a constant source of baseball stories—players gravitated toward someone who looked like them. A few years ago, writing in the Cape Cod Times, Walter recalled an off-season piece he did on the art of outfielding with the Phillies’ Richie Ashburn, who lived in Tilden. Nebraska.

He said he would meet me at Omaha’s airport… When we met, the first thing he said was, ‘You look awfully young for this.’ I was to learn that Ashburn always said exactly what he thought. We got my luggage, got in his car and started to drive. I took out my notebook and began asking questions.

When a half hour had passed, I asked him how far away Tilden was. He told me 100 miles. He then apologized for being unable to put me up at his house. He had made sure I had a reservation at a nearby motel, but quickly added that I would have all my meals with him and his wife Herbie (Herberta). As Bogie said to Captain Renault in Casablanca, it was the start of a beautiful friendship.
— Walter Bingham
Walter interviewed Philadelphia Phillies center fielder Richie Ashburn for an instructional series at his home field in Tilden, Nebraska in the late 1950s. Their friendship lasted until Ashburn’s death in 1997.

Walter interviewed Philadelphia Phillies center fielder Richie Ashburn for an instructional series at his home field in Tilden, Nebraska in the late 1950s. Their friendship lasted until Ashburn’s death in 1997.

As the Fifties rolled into Sixties, Bingham was there to chronicle Musial and Mays, Maris and Mantle. He had a very strong take on the home run chase in 1961, when Roger Maris and Mantle were chasing the ghost of Babe Ruth and Commissioner Ford Frick was insisting that Ruth’s record of 60 had to be broken in 154 games, the number that the Babe played in 1927:  “Frick's attempt to protect the record, undoubtedly well-intentioned, is an insult to the man who set it. Ruth was always a man to accept a challenge. He probably would be happy to spot Mantle and Maris a few extra games.”

         When Mantle passed away in 1995, Sports Illustrated published a special tribute book of its stories on the Mick. Walter had three of them.

But he was nothing if not versatile. He brought his eye and passion to other sports, most notably golf and tennis and running. Here he is, describing Ben Hogan’s return to the PGA Tour at the 1970 Champions tournament in Houston after a three-year hiatus:

Hogan, bad knee and all, still swings at a golf ball in a wonderfully fluid motion. It’s a curious contrast—an old man, puffing away on his cigarette, limping up to the ball, then tossing the cigarette down and swinging like someone 30 years younger. And then having trouble bending down to pick up the cigarette.
— Walter Bingham - Sports Illustrated

He attended the Masters for 20 consecutive years and became close to Nicklaus, whom he once accompanied on a practice round at Augusta. He was there for the first three rounds of the Masters in 1986, but he had to come back to New York to edit Rick Reilly’s story on Jack’s epic comeback. As it turned out, there was no better place to watch that final round than on the couch in Walter’s office, sharing in his excitement. For the rest of his life, he could recite the finish: “Birdied 9, birdied 10, birdied 11, bogeyed 12, birdied 13, par on 14, eagled 15, almost made a hole-in-one on 16, birdied 17, and par on 18.”

Walter was also a fixture at Wimbledon. Here is his lead from 1971:

When she came out from under the green enclosure beneath the royal box and strolled onto center court, she appeared to be smiling. Smiling. Now you just don’t do that at Wimbledon, especially for the finals. When you play a match on that hallowed lawn, the knees should turn to jelly and the elbow to stone; you are supposed to look humble and reverent and, above all, scared stiff… So where does this 19-year-old kid, this Evonne Goolagong get off waltzing out there as if she were about to play a practice match?
— Walter Bingham - Sports Illustrated

 He had also met Chris Evert when she was a teen, and they became friends. When she was named SI’s Sportsperson of the Year in 1976, Walter was invited to the luncheon in her honor. As he recalled, “There were many speeches. At one point, the man sitting beside me handed me a note. It was from Chris. ‘You looked bored,” it said. It was signed C.E. I looked down the table at her and she faked a yawn… Call me sentimental, but Chris would be surprised to learn that in a cabinet next to my bed, tucked among other memorabilia, is the note she sent me at that lunch.”

         Walter caught the running bug after covering the 1963 Boston Marathon, and two years later, he entered it alongside two Sports Illustrated colleagues, Andrew Crichton and Gwilym Brown. He wore Number 60 and finished in 3 hours, 45 minutes and 9 seconds—not bad for a 34-year-old guy in a polo shirt and tennis shorts. Their shared enthusiasm for road racing spilled over into the pages of SI and helped make jogging a part of the American lifestyle.

In his April 16, 2020 column for The Cape Cod Times, Walter wrote about discovering his love of and talent for running. That column’s headline was “Born to run — but not forever.” Here he is running in the 1965 Boston Marathon.

In his April 16, 2020 column for The Cape Cod Times, Walter wrote about discovering his love of and talent for running. That column’s headline was “Born to run — but not forever.” Here he is running in the 1965 Boston Marathon.

All in all, he ran in five Boston Marathons, three New York Marathons—his best time came in 1981 when he when he was 53 (3:13)—and countless 5K races, the last of which was the Pamet 5K in Truro Mass. just six years ago.

         “He was the captain of our lunchtime run group at SI,” recalls former writer Bob Sullivan. “We were a generation and usually a few yards behind him. I still smile at the camaraderie we shared—and shudder at the cruddy shower on the 20th floor that we had to use. But just being with Walter was worth it.”

         In its heyday, SI was somewhat old school and stratified, but Walter fought against that by encouraging and promoting younger staffers. As John Papanek, who was first hired out of college in 1973, says, “In my earliest months as a reporter, I remember being shocked that a man well into his 40s could so instantly befriend all of us 20-somethings. We would crowd into his office on Saturdays and Sundays to watch football games and golf tournaments like we were packing a college dorm room. He’d laugh at things we said and raise us two jokes.

         “I also never knew an editor with this reliable gift he had of making your story better while making you feel better. He was never stressed or surly, and always friendly and smiling.”

         For a brief time, Walter was SI’s Chief of Reporters, and as such, he hired Ivan Maisel, now of ESPN. “I’m forever indebted to Walter,” says Maisel, “not only for bringing me to SI, but also for those lunchtime runs when his steady patter of SI lore and writing tips made you forget how hot or cold or hilly it was. And for serving as my tour guide at Augusta National and the wonderful dinner conversations during Masters week. And for puncturing  the self-importance and over-editing we sometimes encountered.

         “He used to say a certain SI editor would send back the Casablanca script with this notation: ‘The Germans wore gray. You wore (koming shade of) blue.’”

The SI football pool, which attracted everyone on the staff, was his baby. And then there were the Bingham Bowls. Says former writer Brooks Clark, “They were Walter’s and Betty’s antidote to the regret we felt at having to miss Memorial Day festivities because of our Sunday and Monday closes. So we would all take the train to Manhasset and take part in softball, tennis, and sometimes basketball. Then we would have this wonderful cookout.” On the train back to Penn Station, we would be giddy over friendships deepened and futures foretold.

Bingham Bowl, Mid-1970s

Bingham Bowl, Mid-1970s

Some of us stayed at Sports Illustrated and realized our dreams, just as Walter had. Others took the lessons they learned from him and made their new homes better.

“After a few years working at Time in New York, I was sent to Los Angeles to be a correspondent on the 1984 Summer Olympics,” says Melissa Ludtke. “Covering Carl Lewis was a thrill, but what truly made those Olympics so special for me was being reunited with Bing, whom Time’s managing editor Ray Cave, who’d left SI shortly before I did, brought in to oversee the magazine’s Olympic coverage. With our shared love of Cape Cod and our families’ histories there, I never lost touch with Bing and his family.”

Walter officially retired from the magazine in 1988, but he continued to freelance for SI, comparing Tiger Woods to Hogan and Nicklaus, waxing poetic about the French Riviera for the swimsuit issue, paying tribute to SI greats who had passed away. His last official byline for the magazine was in 2007—50 years after his first.

But he wasn’t done writing. He and Betty had moved to Truro in 1991, shortly after their son David, an automotive journalist, died of a brain tumor. Bill Higgins, the sports editor of the Cape Cod Times, recalls a phone call he got in the winter of 2002 from someone who took issue with his assertion that Bill Buckner was responsible for the Red Sox losing the 1986 World Series to the Mets. When Higgins asked, “Are you the Walter Bingham from Sports Illustrated?”, and Walter answered in the affirmative, Higgins offered him a regular column.

So for the next 18 years, readers of the Cape Cod Times got to read one of the best sportswriters who ever lived. Walter’s last column, published on April 2, 2020, was a reminiscence about his start at SI.

A few years ago, Walter broke his hip, relegating him to a walker. But as a writer, he never lost a step, as evidenced by this column he wrote on August 24, 2019. It begins,

I sit at my desk, pondering what to write about the wonderful world of sports that might interest you, when my wife calls from the other room with this cheerful thought: “Don’t you think it’s about time we write our obituaries?”
— Walter Bingham - Cape Cod Times

And it ends, as we will, with Walter’s description of that 1965 Boston Marathon:

We all finished—a shock to some skeptics. One of us, Gwilym Brown, died nine years later. Andrew Crichton died recently at 93. Until I join them, the closest I’ll get to heaven will have been running downhill to the finish line that year with my whole family cheering.”
— Walter Bingham - Cape Cod Times

                                    -30-

Her Mom Dies and a Daughter's Hockey Play Helps to Heal a Family's Grief

Wulf family.jpeg

My friend and colleague at Sports Illustrated, Steve Wulfwrote about Elizabeth, his hockey-playing daughter who is ending a remarkable on-ice career at Middlebury College, and his late wife, Bambi Bachman Wulf, a friend, too, since our days at Sports Illustrated, and Elizabeth's three siblings and other family member and friends who encircled her after her mother died early in her college years. With their presence, they infused her mom's fiercely spirited devotion to sports into the games Elizabeth played – and by gathering at this rink, together they began to heal their grief. 

This story's title – "As Strong As Mom: How sports helped a family heal" – hints at the essence of Steve's evocative tale about loss and the power of sports to knit together his family with newly found strength. Steve shows how his family, holding sports at its core, summons through Elizabeth's hockey the joy of family being together in their deep and abiding love for Bambi, who left their lives through illness much too soon. They settle into the familiarity of family rituals at the rink as Steve, his grown children, and his and Bambi's first grandchild, root for Elizabeth and her team. In their togetherness, woven by the threads of love they share for sports, they honor and remember their missing family member whose spirit resides in them.

Here's how Steve describes the first game of Elizabeth's hockey season after her mother had died during that summer:

For that first game of the season, Friday, Nov. 17, we descended upon Middlebury from many different directions. John and Abby flew up from Washington, Bo drove up from Philadelphia, Eve hightailed it out of Bristol and my sister Karen headed west from Cape Cod. Me, I was in a such a hurry that I got a speeding ticket for going too fast through Hubbardton, Vermont.

Bo put a HERE WE ARE placard in the seat adjacent to Bambi’s. We waited for the introductions of the starting lineups and heard announcer Liza Sacheli summon “No. 7, from Larchmont, New York, Elizabeth Wulf” out to the center spot. She fist-bumped goalie Lin Han first, then the rest of the starters.

What was different about the introductions this time was that the players all had stickers affixed to the backs of their helmets. On them was a beautiful logo designed by Maddie Winslow’s mother, Olivia — a heart with wings and the initials JBW, Jane Bachman Wulf.

After the anthems, we scurried to the other side of the rink, to the less comfortable concrete steps on the offensive end. It’s a routine borne of both superstition and a better view of Elizabeth at work. Not so weird, really. What is strange is that we don’t sit together, I guess because we don’t want to contract each other’s anxiety.
— ESPN W, As Strong As Mom: How sports helped a family heal
Elizabeth Wulf.jpeg

A bit later in his story, Steve delivers us to the team's championship game.

Kenyon Arena was fairly packed on Sunday to see if Middlebury could win another NESCAC title, Mandigo’s 10th, and the team’s third straight — a feat that had never before been accomplished in NESCAC. I savored Elizabeth’s last spin around home ice. (Sigh.)

She later told me that just before they took the ice for the introductions, Mandigo tugged on her ponytail and said, “Bambi’s gonna help us out today.”

For one final time at Kenyon Arena, we listened to “from Larchmont, New York,” and watched her touch the other starters with her glove. Then, like hardwired birds, we made our roosts on the concrete seats at the other end of the rink. The Mammoths came out strong, dominating the first half of the first period. But Lin Han made some clutch saves, and Middlebury revived itself. At the end of the first period, the score was 0-0.
— ESPNW, As Strong As Mom: How sports helped a family heal

I urge you to read Steve's story to find out how this game ends – and Elizabeth's role in its score.

To end my own blog post, there is only one image to share. Its words speak volumes about the young woman I knew at Sports Illustrated when we worked together in the 1970s. Known to us as Bambi, she was Jane at birth, and in her happiest days she was known as Mom.

This is the seat where Bambi always sat in to watch Elizabeth warm up on the home ice of Kenyon Arena.

This is the seat where Bambi always sat in to watch Elizabeth warm up on the home ice of Kenyon Arena.

I choose to have Steve"s opening paragraph end my blog post: 

A few hours before the opening game of the 2017-18 Middlebury College women’s hockey season, a senior center for the team sat in Kenyon Arena’s Seat 7, Row AA. It was the same seat that her mother liked to sit in while watching warm-ups, and the coach of the Panthers, Bill Mandigo, had just shown her the plaque he had affixed to it in tribute to her mother, who had died between last season and the one about to start. The plaque read: ALWAYS WATCHING.
— ESPNW, As Strong as Mom: How sports helped a family heal

In Memory of Christina-Taylor Green: A Girl Who Loved Baseball

Christina-Taylor Green watched over her younger brother, reading to him as a big sister does. in her memory, this sculpture was dedicated and stands in sad remembrance of this girl who was born on 9/11, who died from when bullets aimed at Representa…

Christina-Taylor Green watched over her younger brother, reading to him as a big sister does. in her memory, this sculpture was dedicated and stands in sad remembrance of this girl who was born on 9/11, who died from when bullets aimed at Representative Gabby Giffords hit her. That was on a morning when Christina, who was nine year old, awakened feeling excited that her neighbor was taking her to meet a woman she admired in politics.

Christina-Taylor had just been elected her class president at Mesa Verde Elementary School in Tucson, Arizona. Her plans were to start a club at her school to help her less fortunate classmates. I knew none of this about her or much about her aunt Kim Green, when in my last blog I shared the photograph of Kim as a girl wearing a baseball glove who then was just about the same age as Christina when she died. Kim had tried to play on her town's Little League Baseball team, but she couldn't because she was a girl. When Christina was nine, she was the only girl playing baseball on her Little League team. She put her glove on to play second base.

Girls in Baseball 1974 Kim Green.jpeg

When Christina was nine, she was the only girl playing baseball on her Little League team. She put her glove on to play second base.

Christina-Taylor Green

Christina-Taylor Green

Two days after I published my blog, "Play Ball," this comment arrived from Perry Barber. I didn't know Perry then, but I know I lot more about her now – and this tells me why she wrote to me about Christina-Taylor. More on Perry later. Now the words Perry shared with me:

Kim Green, the little girl shown in the photo from 1974, is the sister of Roxanna Green and aunt to Roxanna’s daughter, another baseball-loving little girl whose name was Christina-Taylor Green.

Christina was murdered in the same Arizona shooting that severely injured then-congresswoman Gabrielle Giffords back in 2011. Christina was honored at the very first Baseball For All Nationals tournament in Kissimmee, Florida in 2013; the more than two hundred baseball-playing girls from all over the globe who participated in the tournament, organized by BFA founder Justine Siegal, wore armbands with Christina’s initials in her memory. Christina’s spirit continues to inspire other girls who play and love baseball the way she did, the way her aunt and her whole family has done for generations. 

I wrote these words to Perry: 

How remarkable, Perry Barber, for you to introduce me to Christina-Taylor Green and to share her remarkable life with me – a life of such extraordinary promise, beauty and heart, a life which so sadly was shortened by the violence that’s all too horribly visited on children in America today. And to learn from you about her love of baseball, how Baseball for All honored her at its National Tournament, and how the girls playing in it wore armbands in her memory. Your words are leading me to write another blog post that I will be sharing soon, words of mine in honor of Christina-Taylor, a girl I wish I’d had the pleasure of meeting, a girl whose memory will stay within me forever. With gratitude for you enabling me to know her. Melissa

And then I put Perry Barber's name into Google search and before long I knew why Perry toook the moments she did to write to me about Christina-Taylor. With this girl and woman, baseball became a shared passion.

Perry Barber, MSBL umpire

Perry Barber, MSBL umpire

Soon, I came upon this story, "Perry Barber: Renaissance Umpire," published by the Men’s Senior Baseball League (MSBL)/Men’s Adult Baseball League (MABL), and is my introduction – now yours – to Perry Barber:

Perry Barber is a very extraordinary lady. This 61 year old dynamo is a Jeopardy game show champion from 1972 when Art Flemming paved the way for Alex Trebek and is also a musician who’s talent took her to the same stage as the ‘Boss’, Bruce Springsteen, as his opening act. She is also an MSBL umpire in her third year of working the MSBL World Series down here in the warm sun of Arizona.
— Perry Barber: Renaissance Umpire

How remarkable that by reading about a threat allegedly made about an 11-year old girl who wanted to play baseball in New Hampshire, I start this magical chain reaction with stories of girls and baseball. How magnificent, too, that Justine Siegal, who in 2009 was the first female coach of a Major League baseball team (the Oakland A's) after she'd founded Baseball for All at the age of 23, was the person to introduce me to Karen Zerby Buzzelle, the mom who'd founded the all girls baseball team, the Boston Slammers. So when the 11-year old girl from New Hampshire came to scrimmage with the Boston Slammers and inspired me to write a blog post about her, I came to learn about Kim Green's long-ago passion to play baseball and how in 1974 her mom Sheila made it happen for Kim and lots of other girls, as moms like Karen still do. Then, I thought about how 1974 had been the year when I followed my passion for baseball and other sports to becoming a researcher and reporter at Sports Illustrated, and in this job I'd become the first woman to cover Major League Baseball full-time and four years later in 1978 I'd win a federal court case to give women equal access to report on baseball.

For Perry Barber to be the one to introduce me to Christina–Taylor, this girl who loved baseball, is fitting. Feeling Now connected with Christina and with the youthful Kim and her childhood friend Alice, and with Perry, makes me wish for the day when our shared passion won't be a story told only by a few of us who love this game and possess the inner drive to want to share it with others. Instead, my dream is that one day, soon, when more girls and women play baseball that the crowds cheering them on and the media telling their stories will be the equal in size and yes, in passion, to those who gather to watch and report on the boys and men.

Now in my mid-60s I'm writing this blog, my first, and I am writing my memoir, Locker Room Talk, about the time in America's history when I was in my mid-20s and women in America marched to fight back against gender discrimination. I want my 21-year old daughter Maya to know how I was able to play a small role in this social movement for gender equality by opening the baseball's locker room doors to the girls and women whose job it was then – and one day would be – to report on baseball.

These doors, I am happy to say, are ones that many women have walked through. 

Sexy Sports Illustrated Hijacks #MeToo: Thumbs Down on the Result

SI Model Robyn Lawley.jpeg

Six years I reported on sports such as baseball and basketball at Sports Illustrated. Those six years the SI Swimsuit issue was published in mid-February. Still is. Gotta snap the men out of their winter doldrums. No more NFL where they can watch men crack heads, in the week after the Super Bowl the nearly naked women issue appears. Well, a man can go ice fishing for so many winter weeks. Heck, it's what men want, its sales and focus groups tell them – time to serve up gorgeous women wearing less and less of bathing suits as each year goes by.

This year, at least, in one section, they've dispensed with bathing suits altogether.

So along with nudity, Sports Illustrated is parading the fact that for first time ever both bosses in charge of this issue are women – the editor and the photographer, also a first.

By the way they are marketing this year's issue, you'd think #MeToo linked arms with a different kind of female empowerment. All the while the editor is assuring men that no matter what's up with women they can count on SI to serve up "sexy" images.

So how are the 2018 reviews? 

"Spectacularly Silly" – The New Yorker

"Ridiculous?" – Fashion

"the first shoot in which 'models were as much participants as objects' – Vanity Fair

The opening words of Vanity Fair's dive into this 2018 issue:

On the short list of American media institutions invented to take commercial advantage of the male gaze, the Sports Illustrated Swimsuit Issue surely ranks in the top-three, mostly-safe-for-work division. One could be forgiven, then, for thinking that the staff of the issue were reconsidering their efforts last fall as #MeToo trended, stories about sexual harassment consumed news cycles, and audiences thought more deeply about the ways their media and entertainment were made—and who was making them. It turns out the issue’s staff had already been on their way to rethinking all of it. Editor MJ Day and her core team, comprised of all women, had decided as early as last spring to try in 2018 to make a magazine where models were as much participants as objects.
— Vanity Fair

Let's pause to consider the word "objects."  Really? SI sees its models as much as objects as participants? Sounds about right. Can we agree that the women are objectified. I know some argue that being nude or nearly nude in these magazine spreads so men can ogle their bodies is an act of empowerment. I'm not in that camp; one reason I'm not is how often some of the same male sports fans objectify women who broadcast and write sports – undressing them on Twitter et al. with descriptions and threats that strip them of their humanity.

The consequences of inhabiting an objectified body are, in many ways, what #MeToo is all about, and there’s something spectacularly silly, not to mention tone-deaf, about Sports Illustrated fighting fire with fire. The ‘In Her Own Words’ shoot got a predictable amount of flak on Twitter; it seems that removing models’ remaining scraps of clothes in the name of empowerment has not been widely taken in the liberating spirit in which it was intended.
— Alexandra Schwartz, The New Yorker

In trying to "mirror" the #MeToo movement on their model's bodies, SI explained its mission this way; they are "allowing women to exist in the world without being harassed or judged regardless of how they like to present themselves." Yet, as editor MJ Day assured its predominantly male audience for this annual post-Super Bowl issue, this issue is “always going to be sexy, no matter what is happening.”

Again, a word check:  "Allowing" this to happen? Perhaps, a wiser word choice would be "enabling" if this is such an empowering act. 

Perhaps all of this explain why on the brink of Sports Illustrated's sale to Meredith, Time Inc. announced the launch of Sports Illustrated Swimsuit Enterprises. Here's how New York Post greeted with this news:

Sports Illustrated is going into the modeling business

.. the launch of Sports Illustrated Swimsuit Enterprises, a branding and licensing venture announced this week by the Time Inc. title, which hopes to turn the popular swimsuit issue that hits in mid-February into a year-round enterprise to offset declines in SI’s print ad business.
— The New York Post
Si Calendar.jpeg

Meet SI's 2018 Swimsuit Calendar. Stay tuned for more as the year moves on. My hunch is that this is one part of SI's "editorial" content that won't be tampered with by Meredith.